By Johan Galtung and Malvin Gattinger
Let us start with an example.
The senior author bought an apartment in a nice housing complex in the little town of Manassas, Prince William County, half an hour from the center of Washington DC. There was a little center with an office and a small staff always there, and a meeting room that could be let was also used for the annual general assembly of house-owners.
And most importantly, a competent service man who could handle all big and small problems that arise in an apartment on permanent call.
The complex was for all practical purposes a cooperative.
There was a monthly fee, of course. But the usual criterion, Q/P, Quality/Price, here Services/Fee, was more than well satisfied.
Enters “modern” business, exactly under that heading, as if “modern” can exonerate business from anything.